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01

PROJECT HIGHLIGHT: PIJJA PALACE

LOCATION: Silver Lake, Los Angeles, CA

DATE OPENED: May 2022

PROPRIETOR: Avish Naran

SCOPE OF WORK: New School was retained in 2017 to help bring avish's "genre-bending" restaurant concept to life in a former foot clinic (so very la). New School's specific scope of work was: concept development (collaborative), project coordination, financial modeling, schematic design, equipment selection, food menu development (collaborative), beverage program development, smallwares, full staff recruiting & training, marketing, and opening management.

PRESS: MICHELIN GUIDE, EATER (RESTAURANT OF THE YEAR), LA TIMES, EATER LA, ROB REPORT, WALL STREET JOURNAL, TIMEOUT

SAMPLE WORK

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  • In collaboration with architect and/or designer:

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    • Jollibee (N. America)

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    • Partake (Long Beach)

    • The Goods Mart (LA)

    • Zinc Café & Market (So. California)

ALL CASE STUDIES >>

    • A-FRAME (Los Angeles)

    • ADRIFT (Singapore, Tokyo, New Delhi)

    • ALIBI ROOM (Los Angeles)

    • ALYESKA RESORT (Anchorage)

    • AVEC NOUS (Los Angeles)

    • BARTLE, BOGLE & HAGERTY (Los Angeles)

    • BASTA! (Dubai)

    • BCN (Los Angeles)

    • BLEU BLANC (Dubai)

    • BLOOM & PLUME COFFEE (Los Angeles)

    • BLUEYS (Los Angeles)*

    • BODE (Nashville, Chattanooga)

    • BOSTON PROPERTIES (Los Angeles)

    • BROAD STREET OYSTER COMPANY (Malibu)

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    • CAMPSITE BREWING CO. (Covina)

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    • CHANNEL WEST GROUP (Los Angeles)

    • CITIZEN M HOTELS (National)

    • COACHELLA MUSIC FESTIVAL / 2015-2023 (Indio)

    • COMMISSARY (Los Angeles)

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    • COSTA (Santa Barbara)

    • DESERT TRIP MUSIC FESTIVAL (Indio)

    • DRIFT (Palm Springs, Santa Barbara)

    • EVERYTABLE (Los Angeles)

    • FATTY MART (Los Angeles)

    • FOUR SEASONS PRIVATE RESIDENCES (Beverly Hills)

    • GOLDENVOICE (Los Angeles)

    • GOVERNOR’S BALL (New York City)

    • HILTON (National)

    • HYATT (Los Angeles, Santa Barbara)

    • ILLUMINATION ENTERTAINMENT (Los Angeles)

    • JAYDE’S MARKET (Los Angeles)

    • JOLLIBEE (North America)

    • KINDRED (San Diego)

    • L’ERMITAGE (Beverly Hills)

    • LA JOLLA BEACH & TENNIS CLUB (La Jolla)

    • LAWRY’S RESTAURANTS (California)

    • MALIBU BREWING COMPANY (Malibu)

    • MARINA BAY SANDS (Singapore)

    • MARRIOTT (Los Angeles, Dubai, New Delhi)

    • MASS BEVERLY (Los Angeles)

    • MORELLI LAW FIRM (New York City)

    • NOMOO (Los Angeles)

    • Oak Quarry (Riverside)

    • OUE SKYSPACE (Los Angeles)

    • PARTAKE COLLECTIVE (Long Beach)

    • PINWHEEL PASTA (Rancho Cucamonga)

    • PIJJA PALACE | (Los Angeles)

    • PRIMA DONNA (Los Angeles)

    • POPPY (Dubai)

    • POT (Los Angeles)

    • PURE HANDMADE PET FOOD (Los Angeles)

    • RCLCO (Houston)

    • RLJ LODGING TRUST (Los Angeles)

    • SIX PEAK CAPITAL (Los Angeles)*

    • SUBMARINE HOSPITALITY (Portland)

    • SYDELL GROUP (Los Angeles)

    • T2 HOSPITALITY (California)

    • THE FIELDS (Los Angeles)

    • THE GOODS MART (Los Angeles)

    • THE LIME LITE (Fresno)

    • THE RESORT AT PEDREGAL (Cabo San Lucas)

    • THE WILDE RESORT & SPA (Sedona)

    • THE WING (National)

    • TOMMY BAHAMA RESORT (Indian Wells)

    • TURF CLUB (Twin Falls)

    • URBAN FARE (Vancouver)

    • URBAN OUTFITTERS - TERRAIN CAFÉ (Philadelphia)

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    • VILLA ABRAZOS (Belize)

    • WILDLIGHT (Vancouver)

    • WILLIAM MORRIS ENDEAVOR (Los Angeles)

    • WOODBINE DEVELOPMENT (Atlanta)

    • YOURS TRULY (Los Angeles)

    • ZINC CAFE & MARKET (California)

    *In development