AS DIVERSE
as You Are
01
PROJECT HIGHLIGHT: PIJJA PALACE
LOCATION: Silver Lake, Los Angeles, CA
DATE OPENED: May 2022
PROPRIETOR: Avish Naran
SCOPE OF WORK: New School was retained in 2017 to help bring avish's "genre-bending" restaurant concept to life in a former foot clinic (so very la). New School's specific scope of work was: concept development (collaborative), project coordination, financial modeling, schematic design, equipment selection, food menu development (collaborative), beverage program development, smallwares, full staff recruiting & training, marketing, and opening management.
PRESS: MICHELIN GUIDE, EATER (RESTAURANT OF THE YEAR), LA TIMES, EATER LA, ROB REPORT, WALL STREET JOURNAL, TIMEOUT
SAMPLE WORK
8 COUNTRIES, 82 PROJECTS, AND COUNTING…
RESTAURANTS, BARS, & MARKETS
HOTELS, RESORTS, & CLUBS
SUNDRY
SEARCH BY
SERVICE CASE STUDIES >>
-
Blueys
Broad Street Oyster Co.
Channel West Group
Kindred
La Jolla Beach & Tennis Club
T2 Hospitality
The Resort at Pedregal
William Morris Endeavor (WME)
Zinc Cafe & Market
-
BCN (Los Angeles)
Café Lido (Santa Barbara)
Costa (Santa Barbara)
Cosm (Los Angeles) - coming soon
Drift Hotels F&B (Santa Barbara)
Hilton F&B (National)
Hyatt F&B (Los Angeles, Santa Barbara)
Jayde’s Market (Bel Air)
The Walnut Lounge @La Jolla Beach & Tennis Club (La Jolla)
Marriott F&B (Los Angeles, Pismo Beach)
OUE Skyspace (Los Angeles)
Pijja Palace (Los Angeles)
Pinwheel Pasta (Rancho Cucamonga)
Prima Donna (Los Angeles)
There There ((Los Angeles) - coming soon
Urban Outfitters / Terrain Cafe (Glen Mills)
Velverie (Beverly Hills)
Wildlight (Vancouver)*
Yours Truly (Venice)
*Collaboration with concept beverage team
-
Carmel Mission Inn (Shearwater Tavern)
Pinwheel Pasta
Prima Donna
Pure Dog Food
The Walnut Lounge
There There (coming soon)
Velverie
Wildlight
See Branding Portfolio here
-
BCN (Los Angeles)
Bode F&B (Chattanooga, Nashville)
Café Lido (Santa Barbara)
Campsite Brewing Co. (Covina)*
Canopy Club (Los Angeles)
Shearwater Tavern @ Carmel Mission Inn (Carmel-by-the-Sea)
Commissary (Los Angeles)*
Cosm (Los Angeles) - coming soon
Costa (Santa Barbara)
Drift F&B (Santa Barbara)
Hilton F&B (National)
Hyatt F&B (Los Angeles, Santa Barbara)
Jayde’s Market (Bel Air)
The Walnut Lounge @ La Jolla Beach & Tennis Club (La Jolla)
Malibu Brewing Co. Restaurant (Malibu)*
Marriott F&B (Los Angeles, Pismo Beach)
OUE Skyspace (Los Angeles)
Pijja Palace (Los Angeles)*
Pinwheel Pasta (Rancho Cucamonga)*
POT (Los Angeles)
Prima Donna (Los Angeles)
RLJ Lodging Trust (Santa Monica)
Wildlight (Vancouver)
Yours Truly (Venice)*
*Collaboration with owners/partners
-
BCN (Los Angeles)
Bloom & Plume Coffee (Los Angeles)
Blueys (Los Angeles)
Bode Hotels F&B (Chattanooga, Nashville)
Café Lido (Santa Barbara)
Campsite Brewing Co. (Covina)
Shearwater Tavern @ Carmel Mission Inn*
Citizen M Hotels F&B (National)
Costa (Santa Barbara)
Cosm (Los Angeles) - coming soon
Drift Hotels F&B (Santa Barbara)
Everytable (Los Angeles)
Hilton F&B (National)
Hyatt F&B (Santa Barbara)
Jayde’s Market (Bel Air)*
Jollibee (N. America)
Malibu Brewing Co. Restaurant (Malibu)*
Marriott F&B (Pismo Beach)
NoMoo (Los Angeles)
Pijja Palace (Los Angeles)*
Pinwheel Pasta (Rancho Cucamonga)*
The Walnut Lounge @ La Jolla Beach & Tennis Club (La Jolla)*
Velverie (Beverly Hills)
Wildlight (Vancouver)*
Yours Truly (Venice)*
*Collaboration with concept chef
-
A-Frame
Adrift
Basta!
Bloom & Plume Coffee
Bode (F&B)
Campsite Brewing Co.
Cafe Lido
Cosm
Costa
Drift (F&B)
Hilton (F&B)
Hyatt (F&B)
Illumination Entertainment
Jayde’s Market
Kindred
La Jolla Beach & Tennis Club (F&B)
Malibu Brewing Co.
Marina Bay Sands (F&B)
Morelli Law Firm
Partake Collective
Pinwheel Pasta
Prima Donna
Sydell Group (LINE Hotel F&B - LA)
The Goods Mart
Velverie
Yours Truly
Zinc Cafe & Market
-
A-Frame (Los Angeles)
ADRIFT (New Delhi, Singapore, Tokyo)
Alyeska (Anchorage)
Basta! (Dubai)
Bleu Blanc (Dubai)
Bode Hotels F&B (Nashville, Chattanooga)
Campsite Brewing Co. (Covina)
Drift Hotels F&B (Palm Springs, Santa Barbara)
Fatty Mart (Los Angeles)
Four Seasons Private Residences F&B (Beverly Hills)
Hilton F&B (National)
Hyatt (F&B)
Jayde’s Market (Bel Air)
Kindred (San Diego)
L’Ermitage F&B (Beverly Hills)
Marriott F&B (Los Angeles)
Partake Collective (Long Beach)
Pijja Palace (Los Angeles)
Submarine Hospitality (Portland)
Sydell Group @LINE Hotel F&B (Los Angeles)
The Fields (Los Angeles)
Turf Club (Twin Falls)
Velverie (Beverly Hills)
-
In collaboration with architect and/or designer:
Bode (F&B)
Boston Properties
Broad Street Oyster Co.
Café Lido
Campsite Brewing Co.
Carmel Mission Inn (Shearwater Tavern)
Cosm (F&B)
Costa
Drift (F&B)
Evolution Hospitality
Hilton (F&B)
Hyatt (F&B)
Jayde’s Market
La Jolla Beach & Tennis Club (The Walnut Lounge)
Malibu Brewing Co.
Marriott (F&B)
OUE Skyspace
Pijja Palace
Pinwheel Pasta
RLJ Lodging Trust
T2 Hospitaity
-
A-Frame (Los Angeles)
ADRIFT (New Delhi, Singapore, Tokyo)
Alyeska Resort (Anchorage)
Basta! (Dubai)
BCN (Los Angeles)
Bleu Blanc (Dubai)
Bode Hotels F&B (Chattanooga, Nashville)
Campsite Brewing Co. (Covina)
Drift Hotels F&B (Palm Springs, Santa Barbara)
Hilton F&B (National)*
Hyatt F&B (Los Angeles, Santa Barbara)
Jayde’s Market (Bel Air)
The Walnut Lounge @ La Jolla Beach & Tennis Club (La Jolla)
Marriott F&B (Los Angeles, Pismo Beach)
Oak Quarry (Riverside)
Partake Collective (Long Beach)
Pijja Palace (Los Angeles)
Submarine Hospitality (Portland)
Sydell Group @ LINE Hotel F&B (Los Angeles)
The Lime Lite (Fresno)
Velverie (Beverly Hills)
Zinc Cafe & Market (So. California)
GENRE CASE STUDIES >>
-
Alibi Room (Culver City)
Campsite Brewing Co. (Covina)
Malibu Brewing Co. (Malibu)
OUE Skyspace (Los Angeles)
Poppy (Dubai)
The Brig (Venice)
-
Bloom & Plume (Los Angeles)
Blues (Los Angeles)
Café Lido (Santa Barbara)
Fatty Mart (Los Angeles)
Jayde’s Market (Bel Air)
The Goods Mart (LA)
-
Coachella (Indio)
Desert Trip (Indio)
Governor’s Ball (NYC)
-
Partake Collective
The Fields
-
Alyeska (Anchorage)
Bode (Nashville, Chattanooga)
Carmel Mission Inn (Carmel-by-the-Sea)
CitizenM (National)
Drift (Palm Springs, Santa Barbara)
Four Seasons Private Residences (Beverly Hills)
Hilton (National)
Hyatt (Los Angeles, Santa Barbara)
L’Ermitage (Beverly Hills)
La Jolla Beach & Tennis Club (La Jolla)
Marina Bay Sands (Singapore)
Marriott (Los Angeles, Pismo Beach)
Oak Quarry (Riverside)
RLJ Lodging Trust (Santa Monica)
Sage Hospitality (Santa Monica)
Sydell Group (Los Angeles)
The Resort at Pedregal (Cabo San Lucas)
The Wilde Resort & Spa (Sedona)
The Wing (National)
Tommy Bahama Resort (Indian Wells)
Villa Abrazos (Belize)
-
A-Frame (Los Angeles)
ADRIFT (Singapore, Tokyo, New Delhi)
Basta! (Dubai)
Bleu Blanc (Dubai)
Campsite Brewing Co. (Covina)
Commissary (Los Angeles)
Cosm (Los Angeles)*
Costa (Santa Barbara)
Kindred (San Diego)
Lawry’s Restaurants (So. California)
Malibu Brewing Co. (Malibu)
Pijja Palace (Los Angeles)
Prima Donna (Culver City)
POT (Los Angeles)
Submarine Hospitality (Portland)
Terrain Cafe (Glen Mills)
The Lime Lite (Fresno)
Turf Club (Twin Falls)
Velverie (Beverly Hills)
Wildlight (Vancouver)
Yours Truly (Venice)
-
BCN (Los Angeles)
Bloom & Plume (Los Angeles)
Blueys (Los Angeles)
Broad St. Oyster Co. (Malibu)
Café Lido (Santa Barbara)
Everytable (Los Angeles)
Jayde’s Market (Bel Air)
Jollibee (N. America)
NoMoo (Los Angeles)
Partake (Long Beach)
The Goods Mart (LA)
Zinc Café & Market (So. California)
ALL CASE STUDIES >>
-
A-FRAME (Los Angeles)
ADRIFT (Singapore, Tokyo, New Delhi)
ALIBI ROOM (Los Angeles)
ALYESKA RESORT (Anchorage)
AVEC NOUS (Los Angeles)
BARTLE, BOGLE & HAGERTY (Los Angeles)
BASTA! (Dubai)
BCN (Los Angeles)
BLEU BLANC (Dubai)
BLOOM & PLUME COFFEE (Los Angeles)
BLUEYS (Los Angeles)*
BODE (Nashville, Chattanooga)
BOSTON PROPERTIES (Los Angeles)
BROAD STREET OYSTER COMPANY (Malibu)
CAFÉ LIDO (Santa Barbara)
CAMPSITE BREWING CO. (Covina)
CARMEL MISSION INN (Carmel-by-the-Sea)
CHANNEL WEST GROUP (Los Angeles)
CITIZEN M HOTELS (National)
COACHELLA MUSIC FESTIVAL / 2015-2023 (Indio)
COMMISSARY (Los Angeles)
COSM (Los Angeles)*
COSTA (Santa Barbara)
DESERT TRIP MUSIC FESTIVAL (Indio)
DRIFT (Palm Springs, Santa Barbara)
EVERYTABLE (Los Angeles)
FATTY MART (Los Angeles)
FOUR SEASONS PRIVATE RESIDENCES (Beverly Hills)
GOLDENVOICE (Los Angeles)
GOVERNOR’S BALL (New York City)
HILTON (National)
HYATT (Los Angeles, Santa Barbara)
ILLUMINATION ENTERTAINMENT (Los Angeles)
JAYDE’S MARKET (Los Angeles)
JOLLIBEE (North America)
KINDRED (San Diego)
L’ERMITAGE (Beverly Hills)
LA JOLLA BEACH & TENNIS CLUB (La Jolla)
LAWRY’S RESTAURANTS (California)
MALIBU BREWING COMPANY (Malibu)
MARINA BAY SANDS (Singapore)
MARRIOTT (Los Angeles, Dubai, New Delhi)
MASS BEVERLY (Los Angeles)
MORELLI LAW FIRM (New York City)
NOMOO (Los Angeles)
Oak Quarry (Riverside)
OUE SKYSPACE (Los Angeles)
PARTAKE COLLECTIVE (Long Beach)
PINWHEEL PASTA (Rancho Cucamonga)
PIJJA PALACE | (Los Angeles)
PRIMA DONNA (Los Angeles)
POPPY (Dubai)
POT (Los Angeles)
PURE HANDMADE PET FOOD (Los Angeles)
RCLCO (Houston)
RLJ LODGING TRUST (Los Angeles)
SIX PEAK CAPITAL (Los Angeles)*
SUBMARINE HOSPITALITY (Portland)
SYDELL GROUP (Los Angeles)
T2 HOSPITALITY (California)
THE FIELDS (Los Angeles)
THE GOODS MART (Los Angeles)
THE LIME LITE (Fresno)
THE RESORT AT PEDREGAL (Cabo San Lucas)
THE WILDE RESORT & SPA (Sedona)
THE WING (National)
TOMMY BAHAMA RESORT (Indian Wells)
TURF CLUB (Twin Falls)
URBAN FARE (Vancouver)
URBAN OUTFITTERS - TERRAIN CAFÉ (Philadelphia)
VELVERIE (Los Angeles)
VILLA ABRAZOS (Belize)
WILDLIGHT (Vancouver)
WILLIAM MORRIS ENDEAVOR (Los Angeles)
WOODBINE DEVELOPMENT (Atlanta)
YOURS TRULY (Los Angeles)
ZINC CAFE & MARKET (California)
*In development