A boutique hospitality branding studio — by your friends at New School.

We haven’t just studied your world, we come from it.

We’re creative directors who are also bartenders, strategists who are also restaurant owners, project managers who are also general managers. Our insider knowledge drives every thoughtful detail in the experiences we craft. We know that success comes from building a unique visual world around an authentic and inspiring story. And we guarantee that your guests will want to steal the coasters.

LET'S MAKE SOME MAGIC
Cocktail with dried citrus garnish on tiled table with colorful coasters reading 'Eat Pasta Run Fasta' and 'Discovery'
Open-faced sandwich with tomatoes, sprouts, and microgreens on artisan bread
Hand holding Cafe Goldie branded coffee cup with gold rings
Hoyokban branded shopping bag with red tiger pattern and green handles
Playbill magazine featuring an image of a classical statue
iPad showing New School restaurant branding for Italian pasta joint with bold red typography
SEE MORE WORK
There There restaurant branding mural in Los Angeles with cocktails, champagne tower, and scooter on sidewalk
Green round coaster with embossed logo on concrete surface
Black and white photo of three shirtless men resting together on Prima Donna Instagram post
Pawn Shop Los Angeles graphic t-shirt with vintage baseball design on back
Pawn Shop Sports Bar Los Angeles vintage baseball cleats and ball at 5901 Melrose Ave

Services

Print & Digital Menu Design

Print Collateral Design

Merch Design

Hospitality Packaging Design

Retail Packaging Design

Storefront & Signage Design

Wayfinding Signage Design

Mural Design

Brand Narrative

Brand Strategy

Visual Concepts

Brand Identity Design

Brand Identity Refresh

Custom Illustration

Photo Art Direction

Brand Guidelines

Website Design & Build

Marketing Graphics

Launch Campaigns

Social Media Art Direction

Social Media Assets

Email & Newsletter Design

& more.


Get inspired.

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Work with us.

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